也谈互联网

没想到自己在写这篇日志，心情这么压抑。中国互联网发展了几年以后，终于回到一帮傻逼手里，从此中国互联网多半一蹶不振，只剩下一帮投机者在玩，跟中国足球一个德性了。

1、互联网来到中国，其实一直被当作一种奇巧淫技，没被当回事，就一直在自己跟自己玩。根据一放就活的中国定律，倒也玩出了些特色。从各大网络公司纷纷上市，到之后的泡沫破裂，然后就是争夺市场的病毒、木马、流氓软件乱战，直到这些年走出了立稳脚跟的阿里巴巴、腾讯、百度、盛大等“土鳖网”，加上几个红透两岸三地的盗版大本营和“谷歌”为代表的微薄的“境外势力”，中国互联网终于形成了以娱乐为中心的、略有创新的格局。娱乐以外的应用也在艰难发展，总之，整个过程是从流氓当道到有些规矩，却与监管没什么关系，完全是网民自己选择的结果。

2、和互联网一起发展的是互联网封锁监管。Web1.0的阶段，比较好解决，几个跟新闻联播唱反调的国外大站一和谐，天下太平。后来web2.0了，讲究的用户参与，用户创造，情况复杂了。但官老爷们没空研究这种复杂情况，他们讲究的是简单和粗暴效率，web2.0潮流中成长起来的国外网站一律关在门外。

2008年的时候，这种监管产生了效果，一票新闻联播培养出的狂热民族主义者对自己从来没看过的外媒开始了颇有黑色幽默味道的批斗。愤青势力培养成功以后，互联网的封锁多多少少的松了一些，各大境外媒体纷纷惊呼，网站的留言板上怎么突然多了这么多语法不通、逻辑混乱的留言。然而，人会成长的。中国互联网上还出现了一股以公共知识分子为主的力量，开始普及常识，比如牛博。一些以小资为主的网站对此也有贡献，比如豆瓣。门户网站也开始注意保护这股势力，比如新浪一位知名博主开始的对“杨-&！@佳”案和大地震的持续关注坚持了一年多没有被关掉。

3、互联网的力量壮大以后，就不再是“奇巧淫技”了，各部委终于意识到“师夷长技以制夷”，互联网是什么不重要，关键是要争夺互联网的管理权。08年互联网“百花齐放”后，09年就成了“肃反运动”之年，对外“墙”升级，对内拔网线，外加判几个刑什么的吓吓人。直到最近广电总局加入战局，以其一贯不在乎得罪网民的姿态，关了BTchina、伊甸园，折腾VeryCD。最后，.cn域名不再向个人用户开放注册，中国互联网的创新土壤终于沙漠化。

4、事情不到最坏之前，是不会好起来的

现在大概还不是最坏的时候，毕竟太平洋光缆还在

大概光缆没了也不是最坏的时候，我们还有短波和卫星

毕竟朝鲜和古巴还没有互联网

6、吴敬琏先生最近写了篇文章，讲的是国家资本主义很可能与极左势力合流，中国退回开放前时代。一搜索，果然又有人大骂吴先生是污蔑“马赛克主义”。以后吴敬琏先生写文章还是小心点的好，别用什么“极左主义”，很多人左右不分的，用“民粹主义”就好。吴先生说出来话肯定是有依据的。国内极右是会被抓的，极左就不会，民意越走越偏，吴先生指出这种趋势不是不可能。这大概才是最坏的结局。血流成河啊！

 

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7、最近看博客也越来越挑了，与经济学有关的，现在基本就看张五常教授、郭凯老师和聂辉华老师的。

第一次独立制作PPT

1、一点废话，可以跳过

这次的Presentation是一门管理学课的作业，课很不错，有空我可以介绍一下。Presentation是关于我们做的一篇论文，讲Qantas（澳洲最大的航空公司）的。在很牛的队友的支持下，文章的分数不低。之后的Presentation不用我来上台讲，我也就顺理成章接下了做PPT的任务。

说我今天presentation的PPT是我第一次独立制作的PPT是不假的。原因是以前都是合伙做ppt，大家风格不一样，也就只能找个模板套一套了。而且本科的时候都没把Presentation当回事，PPT上堆满了字，到时候读一读也能顺利过关。出来读书，Presentation常有，虽然不见得要求比在国内的时候高，但总归自己态度认真一些了，就想认真做一下。

要说用软件，我还是懂一点的，但Powerpoint不一样。用法很简单，但要把PPT做的漂亮，要考虑的东西就多了，比如配色、构图等。我的画画水平三岁以后就没有再成长过，做一份漂亮PPT想不做成三岁的水平，这能投机取巧了。这篇文章就是想记录一下制作过程中的技巧，留着备用。

2、配色和Logo

万事开头难，第一张PPT就改了很多次。一开始做的其实还算能看，但用了纯红色，后面的PPT就不协调了。

改的时候，先是把颜色换了，配色我真的是不懂，有一个关于配色的网站（http://zh-cn.colourlovers.com/）,也不太会用，于是就用来投机取巧的办法，把Qantas的标志 拿过来，用photoshop吸取了背景的红色，字的蓝灰色（看起来很像黑的，还是有区别的）,下面一行字的灰色，再加上百搭的白色和黑色，就形成了这套PPT的全部配色。

再就这个logo的制作。网上找到的logo都是位图，想到可能会反复用到，就想找个矢量图，放大了不会变模糊，而且背景位置什么的都可以自己改。按说高手的话，这么简单的图用illustrator勾几下就出来了。我就只会笨办法——描点法。这样出来的虽然是矢量图，但还是不清晰，不太符合要求。后来我在Qantas的年报中找到了这个Logo的矢量图，但怎么保存下来呢？？我想到Photoshop可以直接打开pdf，试了一下，结果：

 

需要密码，想想也是当然的。自然就想到解密，请出winDecrypt，解密成功后，再用Photoshop打开，如下图：

看来Adobe对自己家的东西保护得还不错。那就只能换别的工具了。与Adobe作对的就是Foxit了。Foxit Pdfeditor登场。Foxitreader的确能打开，但就是复制不出来，我就像猩猩看到窗户外面的香蕉一样……

然后我就又用Illustrator试了一下，居然打开了那个破解了的pdf，Adobe看来各部门协调的也一般嘛，哈哈。把这个图复制出来，然后导出为PNG格式，就可以在powerpoint里面用了。

后面那个斜体的qantas的字是我随便找了个字体，做成差不多的样子，细看还是看得出区别的。

3、模板

第一张PPT的模板是参考了这个网站，关键就是那几道曲线，然后上面插上图片，下面用取得的“qantas红”和“qantas灰”，就成了这个样子，看起来还不错喽。

至于后面的都很类似，都是合适的图片+半透明的色块+白色的文字

 

History of Qantas这张一直没有很好的图片，最后选了这张也不太好，像素太低，下面那一片还是我补上的，看得出的。画得也很简单，一道曲线，一个飞机。

A Challenging Industry这张图片不错，呵呵

 

 

Business Segmentation这张是找了两个图片，然后用PPT2007简单处理了一下。字是最后时刻加上的，队友们都不让我修改了，其实我真得很想处理一下……

Threats from CPRS这张我是很满意滴，图片不错，除了字稍微多了点。重点讲下小图标的制作。我当然是画不出来的，图片都是google搜索来的，严格的话也算剽窃啦。但Google Image里面的图片都是带背景的，比如这张 就是白色底的，Windows画图是处理不了这个问题的，PS和Illustrator都用不来，倒是ppt2007自带了一个这样的小功能:

这样就可以把纯色的背景换成透明色了。

 

这两张图也是差不多的，后面一张图我给调暗了些，用ppt2007也很容易，亮度调暗一点就好，这样文字就凸出来了，大屏幕效果也更好些：

4、图表制作:

这张PPT不知道用了多少时间，ppt2007做图表不能调细节，一调就死机。做这张1分钟死一次机，快疯了。以后大家做图表尽量用excel做，专业多了，虽然是一个娘生的。最后导一下到Powerpoint里就好了。

左下角那张是用illustrator做的，我觉得特好:)线是平的，图例是对齐的，数字加黑了看得清，关注的部分用红色，其余部分灰色，一目了然，有没有人会请我做图表呢^^

上面四个图原图如下，对PPT来说信息太多了，看不过来，还得盯着图例对照：

做饼图需要注意，1）尽量不要用3D的饼图，太不专业；2）饼分得不要太多，比例会看不出，真想分多的话可以考虑我这种方式，就用两种颜色，同一颜色的饼之间用粗线条隔开；3）图例对齐，不然很乱

下面这张用Mindmap做的，在PPT2007中调了下颜色，很仓促，算是能看吧：

mindmap做的原图如下：

但原图中拼错了一个单词，能找出来吗？

还有另一张更好看的没用上：

 

5、总结

*这次PPT总体来说还是只是知识的，不是演讲性的。演讲性的PPT可以做得很好很好，字少，图大，内容有煽动性。但知识性的PPT，尤其是我们做Presentation时还不能遥控PPT,需要两个人合作，就要每一页上字多一些，难免影响美观。有几张还是仓促之际做的，有点小遗憾。自己的美术基础又实在太差了，几个设计软件也还没上手，做几张PPT不得不用了近10款重量级软件

*下次做的时候要把配色先想好，添加到Powerpoint的配色中，用起来方便：

*千万别用Powerpoint做图表，郁闷死，用Excel或者专业绘图软件做。最后处理的时候用PPT画画线写写字什么的还是很好的。

*参考的博客：

ExcelPro图表博客http://excelpro.blog.sohu.com/

PPT设计及其他http://pptdesign.blogbus.com/

VOCABULARY BUILDING-JH's Word List(season1)

VOCABULARY BUILDING-JH's Word List

1 summit	BBC Summit -an unprecedented summit -the results/decisions of a summit Examples from the talk Chinese scientists are to re-measure the world's tallest peak, Mount Everest, because of fears it may be shrinking. A recent survey found the summit had dropped by 1.3 meters because of global warming. NATO leaders have ended a summit with President Bush - intended to renew the Transatlantic Alliance after recent strains. An unprecedented summit of South American leaders has been dominated by concerns about Colombia's anti-narcotics policies. Sibusiso Vilane, a 32-year-old South African man, has become the first black climber to reach the summit of Mount Everest... At least 40 world leaders are likely to attend December's UN climate summit in Copenhagen in a bid to secure a new global treaty... France's President Sarkozy has even threatened to walk out if the tough financial regulation he wants is watered down. Perhaps it's pre-summit bluster... Related Words:Mount Everest, NATO, Transatlantic, Strain, Copenhagen, in a bid to, treaty, bluster, water down
2 tipping point	.....there is a 'tipping point' in fashions or trends driven by small numbers of highly connected people who have a disproportionate influence over which new products or ideas become popular.
3 sabbatical	In the past few years, Watts-a network-theory scientist who recently took a sabbatical from Columbia University and is now working for Yahoo -has performed a series of controversial, barn-burning experiments challenging the whole Influentials thesis.
4 in question	The Hush Puppies in question are the ones that kick off The Tipping Point, Malcolm Gladwell's best-seller about how trends work.
5 brink	As Gladwell tells it, the fuzzy footwear was a dying brand by late 1994--until a few New York hipsters brought it back from the brink. -hipster
6 whimsy	And this is not, he argues, mere academic whimsy
7 There's no there there	And when you test the way marketers say the world works, it falls apart. There's no there there."
8 virally	He has developed a new technique for propagating ads virally, which can double or even quadruple the reach of an ordinary online campaign by harnessing the pass-around power of everyday people--and ignoring Influentials altogether. Related Words:-quadruple
9 harness
10 toss	Not everyone appreciates the mind bomb Watts has tossed into their midst.
11 peg	Watts, ironically enough, is precisely the type of person you'd peg as an Influential
12 disarming	His Australian accent is disarming, even when he's assuring you that everything you believe is probably crap.
13 pence-pl.of penny
14 antelope giraffe crocodile
15 strata	new species evolving out of old and appearing in younger strata
16 brick and mortar	SWRA consists of brick and mortar wine retailers, Internet-based wine retailers, wine cataloguers, wine auction houses and supporter from both within and outside the wine industry.
17 trivia
18 mystify	This mystified me. Why would anyone be sexually excited by shoes? In fact it mystified me so much that it took me a while to figure out that a shoe fetish had anything to do with sexual excitement.
19 primitive	Months later in some class I heard the word fetish used to describe primitive works of art or religious objects.
20 weirdo	Apart from making me want to wash my hands or something, this part of the OED does help me figure out the connection between weirdoes on the phone and African tribal masks.
21 erotic	It was the tribe of psychologists who in 1901 adopted the word and applied it to the unreasonable erotic worship of otherwise everyday items. Related Words:-tribe -worship
22 fetish	I couldn't figure out why anyone would have a shoe fetish. Podictionary_fetish
23 dispose	There is some evidence that distributors are becoming more favourably disposed towards Australian wines due to their consistent quality and availability.
24 arena	In the public arena, economists are used to playing Scrooge. Related Words:-Scooge
25 folly	It is our job to throw cold water on flights of public folly that cost taxpayers billions of dollars and create little value.
26 tilt	So a Wharton economist, Joel Waldfogel, is displaying a certain amount of intellectual moxie when he tilts his lance at private gift-giving in "Scroogenomics: Why You Shouldn't Buy Presents for the Holidays. Related Words:-moxie
27 compatible	Gifts from uncles and grandparents were valued less than gifts from parents, which was compatible with the view that knowledge of tastes declined with social distance.
28 heaps of	It is tempting when surrounded by heaps of unwanted presents, to see the waste in generosity, yet there are good reasons to be suspicious of his conclusion.
29 bequeath	Even if the recipient doesn't value that "singing fish" all that much, presumably the giver preferred bequeathing the present to keeping the cash.
30 question - see error in	Why would an economist, who would never question private decisions to buy BMWs or bananas, have the confidence to see error in private decisions to give Christmas gifts?
31 laureate	Gifts are better understood with the tools of signaling theory: the branch of economics, pioneered by the Nobel laureate A. Michael Spence, that explains the use of costly actions to provide information.
32 Yule=Yule-tide	Mr. Waldfogel's negative view of holiday gift-giving is essentially a Yule-tide version of the Spence signaling model.
33 virtue	Signaling has many virtues, and it is hard to think of anything more valuable than showing affection for others
34 entail	Such transfers would entail none of the deadweight loss that Mr. Waldfogel perceives.
35 cut checks	We could certainly celebrate the holidays by cutting checks for our parents and children.
36 off base	But by choosing actual gifts, we are trying to show that we care enough about the recipient to do some extra work, and that we know them enough to choose gifts that are not totally off base.
37 humanity	I think humanity engages in too few costly displays of affection, not too many.
38 prosaic	I support the far more prosaic cause of making gifts easier to return or exchange. Related Words:-cause
39 stab-stab at	The ability to exchange provides an easy way of limiting the deadweight loss from giving, while still ensuring that the recipients have seen givers' best stabs at matching their tastes.
40 hectare	In 1994 BRL Hardy acquired Banrock Station with 250 hectares of good soil for producing premium grape varieties.
41 graze	The property was suffering from the impact of prolonged farming and grazing. BRL Hardy, together with Wetland Care Australia undertook a huge revegetation program to remove stock, install fish barriers and reintroduce natural wetting and drying cycles in the wetland.
42 forefront	Australian wines are now at the forefront of a new consumer trend led by "new world" producers' the supply of good quality, good value, ready to drink now, good tasting, fruity wines.
43 embark on	They are aggressively embarking on acquisitions and are interested in Australian wineries.
44 clout	...these have little bargaining power apart from those supplying Merlot and Verdelho who have more clout due to some shortage of these varieties.
45 tapping into	Creating a "green brand" meant tapping into the values and beliefs of wine buyers.
46 ascribe	Keegan, Moriarty and Duncan (1992, p.448) defines it as a "perception in the mind of consumers who ascribe beliefs, values and personalities to products"
47 engender	Successful wine, the brand and the attitude it engenders, must relate to the wine consumer's own sense of individuality and unique style.
48 uppermost	Ottman (1992) claimed that while quality, price and convenience are still uppermost in consumers' purchasing decisions, a fourth attribute, environmental compatibility, that is a product's greenness, is fast becoming a tie-breaker at the shelf.
49 slushy	Hundreds of thousands of revelers welcomed the new year in New York City's Times Square, despite the rain, slushy streets and heightened security, capping worldwide celebrations that often emphasized the hopes for a more peaceful tomorrow. Related Words:-cap
50 dampen	The poor weather and tight security could not dampen the otherwise festive mood in midtown Manhattan Related Words:-festive
51 spirited	The celebration followed spirited festivities elsewhere.
52 emanate	In Hyderabad, Pakistan, the street was dotted with little white lights, emanating from candles that peace marchers were holding.
53 stake out	She had staked out a coveted spot on Broadway between 46th and 47th streets with her teenage son and daughter. Related Words:-coveted spot
54 Cosmic Cinematic
55 exhaustive	Following an exhaustive review of our wine business, we have set a strategic agenda for the whole company, to improve ef铿?ciency, build capability and drive our growth.
56 refine	The sales teams now have dedicated focus on their respective product category, and we are refining our route-to-market strategies
57 encapsulate	That culture is based upon desired behaviours encapsulated in the threeAs 鈥?Accountable, Adaptable and Aggressive.
58 inventory	Global wine sales volumes declined just over 5% mostly impacted by reductions in customer inventories in the Americas and Europe, and the final withdrawal from the cask wine sector in Australia.
59 steadfast	While much is changing at Foster's, our commitment to lead innovation, invest in our brands and maintain the highest quality standards remains steadfast.
60 measure	Record sales are not always a measure of a singer's popularity.
61 boast	We boast three of the five fastest growing brands and three e largest new product releases by value in the past year.
62 watershed	The year in review was a watershed for Foster's with a new business strategy, a new company structure, a new leadership team and a new culture being embedded across the company.
63 imperative	We also agreed a simple vision "where Foster's plays, Foster's wins" and are now structuring our business planning around the strategic imperatives of growth, efficiency and capability.
64 annihilation	We favour the well-being and progress, not the annihilation, of mankind. Freerice
65 palace revolt	Seven out of eight reigns of the Romanov line after Peter the Great were plagued by some sort of palace revolt or popular revolution.
66 Peter the Great	In 1722, Peter the Great passed a law of succession that terminated the principle of heredity. Related Words:-heredity
67 appoint	He proclaimed that the sovereign could appoint a successor in order to accompany his idea of achievement by merit.
68 coronation	Ivan VI was appointed by Czarina Anna, but was only two months old at his coronation in 1740.
69 primogeniture	It was not until 1797 that Paul I codified the law of succession: male primogeniture.
70 strangled	But Paul I was strangled by conspirators, one of whom was probably his son, Alexander I.
71 La Traviata	It's like hearing the overture to Carmen introduce La Traviata.
72 tacitly	Simply by introducing those issues toward the stress position of this in troductory sentence, the authors tacitly promise us that those words will be thematic keys to the rest of the paragraph.
73 disentangle	Disentangling whether the estimation error is neutral or strategic can be difficult, but the net result is the same for the financial analyst.
74 curtail	there are many mechanisms curtailing abuse of that discretion.
75 mitigate	Class action lawsuits are a potentially effective way to mitigate incentives to game the financial reporting system.
76 equate with	Simply equating choices that lower reported earnings with high earnings quality provides at best a marginal indicator of financial reporting quality.
77 flip side	we could easily have included a complete asset and liability section as well, but this would be the flip side of a combination of the revenue and expense.
78 culprit	Collectively, the discretion embedded in the revenue line item is the culprit for the majority of earning restatements, fraud cases, and related SEC enforcement actions.
79 legitimate	They had accelerated the recognition of revenue by booking legitimate future sales orders in the current fiscal period.
80 pursuant to= according to	These transactions may be recognized legitimately under GAAP when special criteria are met, including being done pursuant to the buyer's request.
81 focal	the focal point of earnings announcements and conference calls
82 cynical	This has been described cynically by some as "earnings before bad stuff"
83 ripe for	Spain was a market ripe for development.
84 dapper amiable, short in stature, bow tie,	Antonio Playan was a dapper, amiable man, short in stature but with his silk bow ties he had a certain presence,
85 cylinder
86 piggy-back	Recurring costs can then be "piggy-backed" onto these nonrecurring items.
87 pervasive	the use of operating leases is pervasive in the retail sector with companies such as Walgreen, Wal-Mart, CVS, and others having very large off-balance sheet operating lease obligations.
88 holistic	An easy solution to this problem is to take a holistic view to cash flows, and include operating and investing cash flows when assessing financial reporting quality.
89 myopic	Such myopic behavior is not uncommon for management.
90 class action	CLass action lawsuits are a potentially effective way to mitigate incentives to game the financial reporting system.
91 rounding	does not add to 100 percent due to rounding
92 onerous	the financial burden imposed by bond debt is more onerous and bears more consequences in the event of default than does restructuring provisions or employee benefit plan obligations.
93 elect	Given the differences in the food and pharmaceutical businesses, it would seem unlikely that the world's largest food company would elect to seriously grow the pharmaceutial segment.